High Fructose Ad Campaign

March 20, 2009

My brother brought this topic up regarding the unintentionally hilarious high fructose corn syrup ad campaign. In the ads, the people discuss how “natural” high fructose corn syrup is, apparently because it is made from corn.

But, let’s look at what the real experts say. This article from TIME magazine does a good job of evaluating the new ad campaign. The article mentions that the American Medical Association recently announced that high-fructose corn syrup does not contribute more to obesity than other sweeteners. Another nutritionist stated that high fructose syrup just does not exist in nature; however, that it was biochemically quite similar to sucrose (sugar).

This New York Times article tends to echo the same lines as the TIMES article- that high fructose corn syrup may just have the same effect as regular sugar. However, the article also says that studies have shown that the human body metabolizes fructose in a manner that may promote weight gain.

Other nutritionists like Michael Pollan, have also come down hard on the use of high fructose corn syrup in that it is engineered and does not exist naturally in nature.

But, the question is- why is high fructose corn syrup unhealthy for us- because it is not natural or because it is the sweetest of all sugars and our bodies cannot metabolize it well? But, even if we cannot answer these questions about high fructose corn syrup- it is still smart to limit this high sugar from our diet.

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Clean Veggie March 22, 2009 at 9:49 am

i can not tell you how sick I am of seeing those HFCS commercials. Im sorry, but there is no way a highly processed sugar, in my opinion, can be seen as natural. yay for TIMES

Aimee March 22, 2009 at 7:52 am

Those commercials are really funny. I just try to stay away from HFCS, but still have it once and a while.

Weekly Bite March 20, 2009 at 12:30 pm

Great post! I get asked this question A LOT!! High Fructose Corn Syrup is in almost everything… even some of my favorite whole grain bread products. The fact is a lot of unhealthy food products contain HFCS… so elimating these from our diet isn’t a bad thing. People become obese because they are eating way too much food (HFCS)… so if they cut back on HFCS products, they would most likely be eating healthier, and lose some weight. As long as we eat 75-80% “real” food we should be good.

Jennifer March 20, 2009 at 11:09 am

Great post Jess! I’d also like to point out the stronghold that the Corn lobby has on this country. Corn is in everything we eat- bread, sodas, etc when average, regined sugar could easily be used instead. If you travel abroad you will notice your Coke is sweatened with sugar-not high fructose corn syrup. This goes back to the politics that affect what we eat and how powerful lobbying groups and big corporations influence the ingredients that are in the foods we consume daily. I’ll be reading and reviewing the Politics of Food next, so stay tuned!

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