How to Make Oatmeal…Wrong.

February 25, 2011

I couldn’t resist sharing Mark Bittman’s recent NY Times article about the debacle that is McDonald’s attempt to make oatmeal. Apparently, McDonald’s latest effort to peddle “health food” products has (not surprisingly) failed nutritional standards. Not only does the new oatmeal product cost more than a cheese burger (how is that even possible?), it also “contains more sugar than a Snickers bar and only 10 fewer calories than a McDonald’s cheeseburger or Egg McMuffin.”

My favorite line from the article is; A more accurate description than “100% natural whole-grain oats,” “plump raisins,” “sweet cranberries” and “crisp fresh apples” would be “oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen.”

Click here to read the rest of this delicious article. Feel free to post your thoughts in the comments below.

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Other posts you may enjoy:

  1. Pan Fried Apples
  2. High Fructose Ad Campaign
  3. All Aboard the “natural” train
  4. Battle of the Oats!
  5. Are Artificial Sweeteners bad for you?


allison February 26, 2011 at 7:34 pm

it’s true! one of my co-workers tried it one day and said it was horrible (i think they were giving it away for free to promote it). it was soupy and extremely unappetizing! how could they get a simple food so wrong! it must be an attempt to turn people away from healthy foods and to buy more cheeseburgers! how sad. mcdonalds really only cares about the dollars!

Jen @ Keepitsimplefoods February 27, 2011 at 12:49 am

It’s definitely a sad day when a bowl of oatmeal costs more than a burger. I have no clue how that’s possible. I’m not sure if it’s an attempt to turn people off from health foods, but whatever it is, it’s a dumb move.

Lauren at Keep It Sweet February 26, 2011 at 9:52 am

I just think it is a shame- oatmeal is SO easy to make healthy and tasty, there is no reason to take it and kill the nutritional value. It really just makes no sense to me!

Jen @ Keepitsimplefoods February 26, 2011 at 10:49 am

I totally agree. It’s too easy to make healthy oatmeal, whereas, it takes work to add all the sugar, fat and calories. It would be so simple to do rolled oats with a splash of hot water and let people add their own toppings!

Baking 'n' Books February 25, 2011 at 3:50 pm

I seen this on Kath’s site. I don’t know why people are surprise though – I mean people DO know that the oatmeal and stuff at McD’s, Starbucks, etc. is not home-made stuff….right?

That’s the problem. People don’t know and just need to smarten up…

Love the layout of your site – very clear and bright!

Jen @ Keepitsimplefoods February 25, 2011 at 4:19 pm

Thanks, BnB!I agree completely that people should know better than to trust McD’s with matters of health and nutrition. That said, McD’s is such a powerful company/marketer that it should do a better job of informing people about its products. Unfortunately, so many people don’t know enough about food and nutrition and depend (to their detriment) on for-profit food companies to take care of their needs.

suicide_blond February 25, 2011 at 12:25 pm

mark bittman is my current … chef crush…
his stuff is so elegantly simple and easy and ::sigh:: perfectly delicious….
i missed that article..thanks for bringing it to my attention.. :-)

Jen @ Keepitsimplefoods February 25, 2011 at 4:14 pm

I agree, MB is a culinary super hero!

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